Ball. Brand. Boss.

This isn’t just merch this is legacy in motion.

I started building this brand for my daughter, Jada, a Division III hooper out in Maine, chasing her dreams with discipline most adults don’t even have. While she’s running drills, early mornings, late nights, I’m behind the scenes building something with her name on it, something that will outlive every scoreboard.

We’re working toward her first NIL deal whether it comes in money or product, it’s about ownership, visibility, and knowing your worth. It’s about showing young athletes, especially our girls, that you can play the game and own your narrative.

This brand is our grind. Our push. Our family play. Ball. Brand. Boss.
Jada’s story is just beginning.